The use of Skype is more common now ever, but to maximize it’s effectiveness in your business or web videos, there are some simple rules you should follow. Anytime you use a special program as part of your business media, you have to be sure you know how to use it most effectively.

Watch this video for more on the use of Skype and video-chatting. Pay attention to the way CNN reports this story – I come in with commentary about two minutes in.

CNN: Webcam 101 from Alexa Fischer on Vimeo.

Engaging with your audience is key, no matter how you’re creating your videos. Want to expand your skill set? Check out my Web Video 101 online course! I cover topics like this in depth and detail there, and I know you’ll love it.

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