I think it’s fair to say that most entrepreneurs I know (including me) fancy they could be on TV. And why not? We are all fabulous in our own right, so the world needs to see what we have to offer and what better place than on “the tube”. Getting there, however, can be somewhat daunting. As luck would have it, Amy Swift, founder of SMARTY, put together an incredible panel of industry experts who shared their insights into the inner workings of the biz. Here’s what they said:
Jillian St. Charles, VP of HGTV.com (https://twitter.com/JaySaint
) reminded the audience of some very important basics. If you are fortunate enough to get a pitch meeting, manners go a very long way. Be professional, show up on time, and have a working knowledge of the programs already featured on their network. Don’t brag about your cutting-edge idea if it sounds exactly like something they already produce. Your ten minute pitch is your chance to toot your own horn, so be bold. Why are YOU different from everyone else? What fuels your fire? Your passion is contagious, so when you light up, they light up.
Anne Thorton (http://www.annethornton.com
) was fortunate enough to land her own TV show on The Food Network. “Dessert First with Anne Thornton” began when she was crazy busy with her career as a restaurateur in New York. In fact, she was so immersed in her job that after her pitch meeting, she virtually forgot about it. In less than a week, she was in negotiations. A rare story indeed. She shared that even if you have your own show, it’s a long road to becoming a household name. She is incredibly pro-active in promoting her show, and ALWAYS accepts meetings to discuss career opportunities. You may think you would never appear on Survivor: Mars, but you better take the meeting anyway. When you show up, things happen. Period.
Nely Galán (http://www.nelygalan.com
) was a delight to behold. She is the former president of the Telemundo network, creator of “The Swan” and had the good fortune to appear on Celebrity Apprentice. This woman knows hows to hustle. As a native of Cuba, she learned at a very young age that adversity can sometimes be your best asset. When she was wrongly accused of plagiarism at her all-girl Catholic high school, she wrote an article to Seventeen Magazine in her defense. In the end, she was published, vindicated and henceforth totally committed to finding success (and the American Dream). Boy, did she ever. She believes that what makes a person successful is a relentless commitment to your dreams, while understanding that failure is an inevitable part of the journey. She confessed that if it were not for her long list of failures, she would not have experienced her tremendous success. Take the hits, then keep on going
Sid Kaufman (http://www.nsbienstock.com
) brought his years of expertise as a Branding and Licensing Agent for N.S. Bienstock, Inc, a New York based Talent Agency. He advised all the entrepreneurs in the room to consider themselves (and their products) as cross-platform brands. While you may have your eye set on a TV show, he explained that there are so many different ways to expand your business and your visibility. Your presence on the web, including social media outlets, give your brand VALUE. When you have a tribe, opportunities follow
. While you may or may not eventually have a TV show, other licensing options may prove to be far more lucrative in the long run.
If I have said it once, I have said it a million times… You never know when your big break moment will happen. Be prepared. Know how to express yourself and your business. Learn to love
telling your story so you can share your passion with abandon. If you’re not there yet, call me. The world is waiting for you.
P.S. Do you want more tips and tricks so you can be more confident, and have the skills to market your message beautifully? Check out my online courses right here!
P.P.S. Make sure you follow me on Twitter for more great updates like this!