Sir Richard Branson is the poster boy of entrepreneurs. The Virgin brand is expanding so fast that by the time this blog post is live, the man could be reading it from space. I found an interview that he conducted with some fellow entrepreneurs on his private oasis, Necker Island, and I was immediately taken with his keen insights into business success.

Right off the bat, he highlighted the importance of being a people person. You may have a brilliant idea, but if you do not surround yourself with amazing individuals to help you execute that idea with passion, commitment and integrity, you will stumble. He emphasized how great leadership begins with nurturing a great team. There is no “I” in the language of business, but “we.” Those individuals who you lavish attention on and praise for their efforts will be there through thick and thin with the shared vision of your company. Your genuine care for their well-being will foster collaboration and loyalty, passion and purpose. It’s a win-win.

I’ve said it before and I’m going to say it again, public speaking does not just happen behind podiums and microphones. You must be comfortable expressing yourself in all levels of business. Your ability to articulate your vision should not be saved solely for your potential clients, it should be part of the everyday language with your team. Oh, and as an added perk… you’ll have a lot more fun (and profits)!

Watch the interview in its entirety here:


Oh and P.S.! Part of being a “people person” is understanding how to listen powerfully and effectively, so you can really connect with others. Great things happen when you really, actually listen to the people you’re talking to. Great things like new friendships, deeper connections, more sales. I even wrote an ebook about it – and it’s free! Grab my free eBook on the power of listening right here.

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